American companies will spend more than $14 billion on sports marketing this year. The most prominent and successful companies in America choose to use the motorsports platform to make a connection with their consumers.  

Racing is a passionate sport. It’s fast, skillful drivers, speed, danger, paint schemes and certainly it is exposure. It is “passion” that explains why all of us are involved with racing either as a fan or as a professional. It explains why drivers seemingly risk their limbs to compete. It’s why fans stand in the rain, walk for miles, wait for months, stand in long lines, and spend millions of dollars for tickets, just for a chance to witness a race. It’s an untold something-or-other that invades the heart and won’t let go –ever. Simply stated, this is passion.
 

For marketers, this presents a unique chance to tap into this reservoir of positive feelings. To gather among passionate fans and become associated with their favorite chosen leisure activity is a quality opportunity.



If racing attracted only a few, relatively modest number of “passionate” fans, its platform for promotion would not be noteworthy. But, the sport’s growth over the past several decades to evolve into a major player among professional sports produces such a massive audience of fans that the groundwork for an extraordinary promotion platform emerges.



Racing appeals to both men and women - a good fit for the entire Family Motorsports delivers the most exciting form of sports entertainment that includes participants of the sport, who live by honorable and down-to-earth values, with fans of the sport. This leads to the development of an affinity relationship and feelings of belonging within the motorsport community.



Put your business on the "Fast Track" in 2008. Add you name to the list of some of the most powerful and successful names in motorsports. Discover the awesome power of motorsports marketing and the thrill of winning unparalleled brand loyalty and recognition from an extremely diverse audience. We would like to attach the passion of racing to your brand and we have the channel to make this happen for your organization. I invite you to contact Autoworks of Destin with you marketing needs and connect our viewers with your products and services.

Email Alabama Charlie at: calabama@cox.net